Great products from abroad,
made everyday staples in Japan.
SUPIRA is an exclusive distributor for overseas manufacturers in Japan. From the first meeting at a trade fair through compliance, import, sales and brand building, we take full responsibility until your product is on Japanese shelves.
| FROM | TO | CATEGORY | STATUS |
|---|
Find, prepare, sell. Because we handle all three in-house, you work with a single point of contact for the whole Japanese market.
We meet manufacturers in person at international trade fairs such as those in Hong Kong. We take on exclusive sales rights for Japan and sell your products as the responsible importer.
For manufacturers planning to enter Japan, we cover market analysis, compliance with the PSE mark and the Food Sanitation Act, customs and logistics, and website production.
We run your own online store and marketplace shops such as Amazon and Rakuten, promote through social media and ads, and produce Japanese product pages and manuals to grow your brand.
The steps from contract to launch, and what we deliver to you at each step.
| STEP | STAGE | WHAT HAPPENS | DELIVERABLES |
|---|---|---|---|
| 01 | Trade fair & meeting | We meet you at a trade fair and review product quality and production capacity. | Meeting notes |
| 02 | Research & contract | We study demand, competitors and price points in Japan, then agree the terms of the distribution contract. | Market report / Contract |
| 03 | Compliance & import | We confirm compliance with PSE, the Food Sanitation Act and other rules, and arrange customs and domestic logistics. | Compliance documents / Import arrangements |
| 04 | Sales & branding | We launch through e-commerce and wholesale, and grow the brand with Japanese content and ads. | Sales channels / Monthly report |
Japan is a rewarding market, but it rewards preparation. Product safety rules, Japanese-language packaging and customer support all need to be right before the first unit ships.
SUPIRA acts as your exclusive distributor and handles that work for you, so you deal with one partner from contract to shelf.
Company profile
Tell us about your product and your plans for Japan. We usually reply within a few business days.